From the
https://www.timesoftunbridgewells.co.uk 11th August 2017.
Uncovering a not-so-secret Hide Out.
Having graced the edge of Tunbridge Wells Common for three years,
just off the High Street in London Road, The Hide Out restaurant and
bar is a consistently popular haunt for refreshment-seekers and
diners alike. Here, Hannah Patterson meets Head Chef Jamie Tsui, who
co-owns the establishment with Fiona Berg, to find out the secrets
of the venue’s longevity in such a competitive local market.
It’s been over a year since we last spoke. What’s been happening
here at The Hide Out?
With regards to the menu, we’ve been keeping things as they were –
we seem to have found a formula that works!
You used to change your menu fairly regularly…
Yes, I’d play around with it every month. But after a while we
started getting regulars through the door who had a favourite dish,
and if their dish wasn’t on the menu there was visible
disappointment. Now that we’ve developed favourites, customers want
to come back for them, so we decided on a more fixed main menu and
then an array of changing specials to accompany it.
And how would you describe the current menu in five words?
Absolutely. Amazing. Worth a Try.
Very good! And if someone gave it ‘a try’, what could they expect?
It’s a little bit of everything, but there’s some definite Asian
influences as well as some Northern Brazilian influences. I tend to
go for the things I’d want to order myself in a restaurant – if it
works, it stays.
When did you first become interested in food and develop a passion
for it?
Unconventionally, it was because my mum was an awful cook. So I
started cooking at home, and when it came to finding a path after
school I took a washing-up job in a
local pub, and eventually the rest followed on from there. So I fell
into it, really, but also
discovered a love for it, which led to me learning to cook properly
at Westminster College and then travelling the world, furthering my
knowledge of food. I love making food for people to enjoy.
Which of your dishes in particular do people come back for?
Everyone seems to have their own favourite. That said, the Nasi
Goreng is always a winner and extremely popular. It’s an Indonesian
rice dish topped with fried egg and crispy vegetables, with the
option of adding either chicken or prawns. It’s been a staple of the
menu since the restaurant first opened, and there have been
customers who have requested it based on a recommendation from a
friend.
As a restaurant in the village area of town, what kind of customers
do you tend to get?
Very particular ones. The people of Tunbridge Wells certainly like
to keep us on our toes, but we love that the town is full of people
who take their food seriously, know what they want, and have high
expectations when it comes to quality. We are always listening to
our customers and catering to their wishes whenever possible. For
example, we get a lot of requests for particular wines.
Is the key to longevity evolving with the desires of the customers?
I think it must be, though I think longevity requires a healthy
dollop of luck as well. There are a lot of nice restaurants in
Tunbridge Wells so, as a restaurant owner, you’ve got to find a
niche and make it work for you. Our garden area has really brought
people in – it’s such a nice place to kick back with a drink on
sunny afternoons, especially with our 2-4-1 weekday cocktail offer.
A lot of the restaurants here are successful as a result of good
footfall and aesthetic, but as we are slightly more tucked away, we
have to rely on quality food and quality service to get people
through the door.
A lot of your reviews focus on your customer service – is this
something that is particularly important to you?
Definitely. Fiona is the face of the place. She’s always got so much
energy and a huge smile on her face. We used to work on Disney
cruise ships, private yachts and all sorts of high-end ships. Have
you ever known anyone who’s worked for Disney? They take customer
service very seriously, and we learnt a great deal from that. They
go to great lengths to ensure that their service is beyond
excellent. Once you’ve dealt with the customers on one of those
ships, you’re ready for anything! I suppose we can credit a fair
chunk of our success to the service we provide.
If you swapped places and were a customer here, what would you
order?
Easy. I’d go for the calamari squid to start – such a simple thing
to make, but always so delicious and bursting with flavour. Then I’d
go for the Nasi Goreng, followed by a warm chocolate brownie with
our banana fudge ice cream. We’ve got a range of ice cream flavours
you can choose from, but that’s my recommendation. Fiona would
probably do the same, but she loves the Camembert to start, and
often goes for the steak and chips – she loves the blue cheese
sauce.
Finally, what do you think the future holds for The Hide Out?
At the moment we have no major plans – we are just continuing what
we’ve been doing, as it appears to be working. And we have been
taking event bookings for the holiday season. We don’t offer any kind
of packages, instead we just ask people to call up and we can work
something around them – it’s a lot more personal that way. Our
restaurant can accommodate up to 36 covers for private dining with a
varied wine list and scrumptious food, and the upstairs lounge can
fit up to 35 people comfortably for canapés. Alternatively, you can
hire the entire venue, which can accommodate up to 80 people. The
restaurant makes for an amazing dance floor once all the tables are
cleared. We can do anything, from clearing the whole place, getting
security in and arranging a band or DJ to hiring out just a single
room for some cocktails. We can arrange drinks, drinks and canapés,
drinks with a meal… whatever you like. That’s the main focus for
now. And hopefully getting some more use out of our lovely, sunny
garden area! |